Paul Newman is a social communicator and documentary photographer whose work has been featured and awarded in magazines and online visual journals worldwide. His photographic work has exhibited in galleries such as the Tate Gallery London and New Mexico Natural History Museum, and he has given numerous lectures internationally on how visual communications promote social responsibility. One of his longterm projects Shadows of a Revolution follows the children left displaced and homeless on the streets of Bucharest, Romania after the fall of Nicolae Ceaușescu in 1989. This project follows the lives of youth's who have lived on the streets over the duration of the 15-year project between the years of 1997-2009.

Working with many of the most influential companies in the natural products industry for over 15 years, Paul has developed insights on how companies have an obligation to the whole supply chain. Equally, he has learned first-hand the importance of telling the 'human story' revolving around the products consumers purchase and how they can persuade companies based on their shopping habits. Paul also believes that in today’s interconnected global community, promoting and encouraging social change should be a brand's primary objective to foster trust with their customers.

Paul is also the co-founder of BIJA, a mission-driven company that uses chocolate as a means to increase consumer awareness around the inequity between the increasing wealth of manufacturers, and the exploitative practices used with growers, and producers globally. As a company, BIJA focuses on supporting and empowering women and is working towards directly supporting 20-24 cooperatives throughout the Equatorial belt by the year 2025.

These direct-trade partnerships have increased their communities economic prosperity by being able to provide the world market with organic cocoa products. These groups have built strong relationships with local growers to strengthen their communities further. Together these two programs have created a direct, positive impact on over 25,000 people combined.